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There are a couple of shopping cart software providers out there (agora shopping cart, 3d shopping cart, to name a few). But whether you’re engaging a cheap shopping cart solution or one that costs a bomb (or an even better alternative: you’re getting InstanteStore), a first-time online merchant might get lost in all the ecommerce jargon strewn across cyberspace.

SEO

Search Engine Optimization or SEO is a way of driving quality traffic to a site without any financial outlay. This natural or organic method requires tweaking the site’s content, coding and HTML (Hyper Text Markup Language) to boost its relevance to exact keywords and make it easier for search engines to index and subsequently improving the site’s visibility on a search engine’s result’s page (SERP).

SEM

Search Engine Marketing or SEM is a way of advertising a site through the use of paid placements or paid inclusion. This form of internet marketing can boost your visibility in SERP’s much faster then SEO alone, but at a cost of course.

Hard Goods And Soft Goods

An online store may sell quite a number of goods that are essentially divided into 2 categories - hard goods and soft goods. Hard goods are tangible items like books and electronic goods. Soft goods are products that exist electronically like MP3’s, software and ebooks - items that can be downloaded.

Internet Merchant Account

An internet merchant account facilitates the receiving of online payments, usually by credit card. If you have trouble obtaining an internet merchant account, you can consider the services of a merchant broker. A merchant broker would then charge a setup fee and generate the software and hardware necessary either by lease or sale, as necessary.

Conversion Rate

Conversion rate has nothing to do with religion. As an alternative it refers to the percentage of visitors to an online store who are converted into buyers. Conversions do not happen automatically and depend on a few factors to help convert a visitor to buy from a certain store. The clever use of images, content and call to action phrases all play a part in this process of conversion.

So before you sign up for a feature-rich yet cheap shopping cart solution like InstanteStore, keep in mind you brush up on your ecommerce jargon.

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